NEW REPORT FROM TIME WARNER CABLE’S RESEARCH PROGRAM EXAMINES TECHNOLOGY ADOPTION BY OLDER ADULTS
Paper Calls for Strategic Partnerships, Digital Literacy, Relevancy-Focused Education
WASHINGTON, September 23, 2014 -- Time Warner Cable (NYSE: TWC) today announced the publication of Closing Online Access Gaps for Older Adults. The policy paper discusses the need to close gaps in seniors’ use of the Internet and identifies strategies to facilitate technology adoption. The new report is the latest publication from Time Warner Cable’s Research Program on Digital Communications, which engages scholars to increase understanding of the benefits and challenges facing digital technologies in the home, office, classroom and community. A panel discussion on the issues covered within Closing Online Access Gaps for Older Adults will be held at the National Press Club’s First Amendment Room on Tuesday, September 23rd from 8:45 until 10:45 AM. You can RSVP for the event here.
The report, authored by John B. Horrigan, PhD in collaboration with Project GOAL, concludes that technology adoption is best supported by a multifaceted approach. Policymakers should offer a diverse range of options for seniors, connect to the population via entities with ongoing relationships, and demonstrate the value and relevance of technology. The Executive Director of Project GOAL, Debra Berlyn, said, “Older adults represent a large and growing portion of the U.S. Population, but also a disproportionate share of those without broadband at home. Encouraging technology adoption is critical as more resources go online every day.”
Launched in February 2010, the TWC Research Program has made awards to leading researchers to encourage dialogue and debate on important topics in the digital communications arena. Today’s report, as well as previously released reports, can be downloaded for free at http://www.twcresearchprogram.com. The views expressed in the report are those of the author and not necessarily those of Time Warner Cable or the Time Warner Cable Research Program on Digital Communications.
About the Time Warner Cable Research Program on Digital Communications
The Time Warner Cable Research Program on Digital Communications awards stipends to foster research dedicated to increasing understanding of the benefits and challenges facing the future of digital technologies in the home, office, classroom and community. Individual researchers affiliated with universities and non-profits are eligible to apply for the stipends. The recently published papers and more information about the program can be found at www.twcresearchprogram.com and by following http://twitter.com/TWC_RP.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com, and www.twcmedia.com.