Latest News
NEW RESEARCH PROGRAM AWARDS FIRST ROUND STIPENDS
(New York) May 6, 2010 -- Time Warner Cable (NYSE: TWC) today announced that it had awarded four stipends in its new Research Program on Digital Communications. The Research Program was launched in February 2010 to increase understanding of the benefits and challenges facing the future of digital technologies in the home, office, classroom and community. Each stipend is for $20,000. The deadline for the next round of awards is October 1, 2010.
Fernando Laguarda, director of the new program and Vice President for External Affairs and Policy Counselor at Time Warner Cable, said, “We were very pleased with the initial research competition. We received high quality applications and believe the selected studies will add to the public debate about major issues now confronting the industry.”
The four studies selected were:
- “Consumer Responses to Targeted Advertising” by Ping Zhang, Professor, School of Information Studies, Syracuse University
- “The Future of Children’s Television Programming: A Study of How Emerging Digital Technologies Can Facilitate Active and Engaged Participation and Contribute in Media Literacy Foundation” by Lance Strate, Professor, Department of Communication and Media Studies, Fordham University and Lewis Freeman, Professor, Department of Communication and Media Studies, Fordham University
- “A Technical Strategy for Transitioning the Cable Network to a Common Network with a Common Protocol” by Richard Bennett, Research Fellow, Information Technology and Innovation Foundation
- “Leveraging Innovation in Broadband Networks to Achieve Smart Energy Grid Goals” by Charles Davidson, Director, The Advanced Communication Law & Policy Institute, New York Law School and Michael J. Santorelli, Director, The Advanced Communication Law & Policy Institute, New York Law School
A short description of each study is attached. In addition to the four studies, the Research Program also announced that it has commissioned five well-known experts to prepare research papers in a symposium issue on key topics for the next decade of digital communications law and policy. The symposium will be published later this summer. Participating in that project will be:
- Dale N. Hatfield, Executive Director, Silicon Flatirons Center for Law, Technology and Entrepeneurship, University of Colorado
- John G. Palfrey, Jr., Henry N., Ess III Professor of Law, Harvard Law School
- Nicole Turner-Lee, Vice President and Director, Media and Technology Institute, Joint Center for Political and Economic Studies
- Scott J. Wallsten, Vice President for Research and Senior Fellow, Technology Policy Institute
- Christopher S. Yoo, Professor of Law & Communciations, University of Pennsylvania Law School
“With the award of our first research stipends and the commissioning of these five papers, we believe that the Time Warner Cable Research Program on Digital Communications is off to excellent promising start,” said Laguarda. The time is now ripe for an enhanced debate about the future of digital communications in our nation.”
PROJECT DESCRIPTIONS
- Project Title: “Consumer Responses to Targeted Advertising”
Researcher: Ping Zhang, Professor, School of Information Studies, Syracuse University, Syracuse, NY
Description: This project will increase understanding of how consumers view the perceived value and benefit from targeted advertising. - Project Title: “The Future of Children’s Television Programming: A Study of How Emerging Digital Technologies Can Facilitate Active and Engaged Participation and Contribute in Media Literacy Foundation”
Researchers: Lance Strate, Professor, Department of Communication and Media Studies, Fordham University and Lewis Freeman, Professor, Department of Communication and Media Studies, Fordham University, New York, NY
Description: This project will increase understanding of how children can engage with television and negotiate the processes of searching, navigating, selecting and receiving the content they view. The outcome from the project will be recommendations for enhancements related to the delivery of children’s video programming using new digital technologies and new applications of current digital technologies. - Project Title: “A Technical Strategy for Transitioning the Cable Network to a Common Network with a Common Protocol”
Researcher: Richard Bennett, Research Fellow, Information Technology and Innovation Foundation, Livermore, CA
Description: This project will examine current technical advances, such as network protocols, related to the conversion to a single transmission service. The project will examine how improvements in the cable network infrastructure will require increased integration between network protocols and applications. - Project Title: “Leveraging Innovation in Broadband Networks to Achieve Smart Energy Grid Goals”
Researchers: Charles Davidson, Director, The Advanced Communication Law & Policy Institute, New York Law School and Michael J. Santorelli, Director, The Advanced Communication Law & Policy Institute, New York Law School, New York, NY
Description: This project will examine the role of broadband networks in the green energy revolution, including the development and deployment of “smart grid” technologies.
About the Time Warner Cable Research Program on Digital Communications
The Time Warner Cable Research Program on Digital Communications awards stipends to foster research dedicated to increasing understanding of the benefits and challenges facing the future of digital technologies in the home, office, classroom and community. Individual researchers affiliated with universities and not-for-profits are eligible to apply for the stipends. More information about the program can be found at www.twcresearchprogram.com
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
Contact:
Alex Dudley
Time Warner Cable
212.364.8229
alex.dudley@twcable.com