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Photo collage of digital commununications in use, including children watching television, a family using a laptop, and a woman speaking on a cell phone

Topic Five: The Future of Local Programming

The promotion of “localism” has long been a focus of communications policy in this country. As consumers migrate away from traditional media such as newspapers and broadcast television and radio, with many preferring to obtain news and information from the Internet, the effects of that transition remain subject to debate. Consumers undoubtedly have access to more information than ever before, allowing diverse voices to be heard as never before. But as traditional media encounter shrinking audiences and advertising bases, they will be challenged to deliver high-quality local content.

Questions

  • How does the ongoing migration of locally oriented content from broadcast outlets and newspapers to the Internet and cable television affect public policy?
  • Should government continue to devote resources to promoting localism, or will market forces adequately address that societal goal?
  • Cable operators (in their role as video distributors and broadband providers) are becoming more important as producers and distributors of local content. Should government do anything to foster this important function?
  • Are there regulatory barriers that stand in the way of delivering more local content, at least in the video arena?